Spotify is the gold standard when it comes to music streaming, but if you plan on throwing your own songs into the mix, be prepared for some fierce competition. More than 60,000 new tracks are uploaded to Spotify every day, meaning that their already massive catalog of music grows nearly every second.
With so many songs for people to choose from on Spotify, you’ll need to distinguish yourself as an artist who’s really worth listening to. Here are some tips that will help you stand out and cut through the noise.
Let Your Unique Personality Shine
Your personality is perhaps your most valuable asset when it comes to swaying people towards your music, so don’t be afraid to let it show! No matter the genre or style of your music, who you are as an artist will always be fresh and authentic. Try exploring ways you can inject your personality into your songs and overall presentation. By putting your artistic identity on full display, you’ll not only incentivize people to check out your profile, but also provide a more enjoyable listening experience.
Create Awesome Music
Spotify currently provides about 70 million songs (and counting), which means that listeners can easily switch to another if they find one to be lacking. Don’t let this happen to you! Even if you’re confident that you already make great music, there are almost always improvements you can make to help you better captivate listeners. Whether you’re crafting catchier melodies, perfecting your instrumentation, or improving your vocals, do whatever you can to make music that’s simply too good to pass up on.
Add Amazing Visuals
People don’t have time to preview every song they come across on Spotify, but it only takes an instant to be impressed by a photo. Using sleek, eye-catching visuals on your profile will give you a huge advantage over artists who don’t put as much effort into their presentation. Spotify allows you to customize your profile picture, header image, and biography photos, so be sure to include appealing images and give visitors a great first impression.
Have a Story to Tell
Every musician has a backstory they can use to connect with their audience–it’s just a matter of telling it the right way. A captivating story is enough to spur people to give your music a listen, and it might even turn curious listeners into long-term fans! Put some time and effort into your Spotify bio so you can craft an inspiring story that lets people know exactly what kind of artist you are. You can also make use of visual storytelling by adding any relevant photos to your bio’s gallery.
